Welcome to our blog. With client questions, observations and comments as inspiration, we’ve been writing about investments, markets and financial planning since we founded Atwater Malick in September of 2008. Below are links to some of our recent essays. We hope you find them educational and enjoyable.
November 17, 2025
Clients often ask us, “Where is the market is heading?” After all, economists publish growth projections to one decimal place;…
November 12, 2021
Loss aversion is people’s general preference for avoiding losses over acquiring gains. Academic experiments indicate people are twice as sensitive…
September 9, 2021
That’s been one of my mantras – focus and simplicity. Simple can be harder than complex: You have to work…
August 27, 2020
Behavioral finance is the crossroads of psychology and economics. It recognizes that investors are not always rational, have limits to their self-control…
Framing, Anchoring and Confirming
August 17, 2020
Behavioral finance is the crossroads of psychology and economics. It recognizes that investors are not always rational, have limits to their self-control…
August 7, 2020
Behavioral finance is the crossroads of psychology and economics. It recognizes that investors are not always rational, have limits to their self-control…
August 7, 2020
Behavioral finance is the crossroads of psychology and economics. It recognizes that investors are not always rational, have limits to…
Nov 17, 2025
Sep 30, 2025
Sep 17, 2025