Atwater Malick Blog

Welcome to our blog. With client questions, observations and comments as inspiration, we’ve been writing about investments, markets and financial planning since we founded Atwater Malick in September of 2008. Below are links to some of our recent essays. We hope you find them educational and enjoyable.

Control Loss Aversion

November 12, 2021

Loss aversion is people’s general preference for avoiding losses over acquiring gains. Academic experiments indicate people are twice as sensitive…

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